Week 16 Guest Lecture

We have a guest lecture this week. The guest lecture was fun. We had people from different industry to share with us their experience on BI/DM and how does this two application help them in their daily operation or marketing.

Most of the information shared by the guest was like a recall of my major project. Since we did data mining for Estee Lauder Companies, thus it is very easy for us to understand the contain and discussion during the guest lecture. Had fun doing the lecture activity quiz, it is just like writing down some of the findings from our major project.

I believe that BI/ DM is very important to any organization and industry. It is very difficult for an organization to grow without BI. BI helps an organization to understand its' customer, coming out more cost effective marketing campaign, reducing churning customer and improving KPIs of the company.

In conclusion, I think I made a right choice of selecting BI as one of my electives. The lecturers and tutors are very experience in this industry. I have benefited a lot from this subject, the lectures help us to build up understanding about Business Intelligence while the lab lessons give us experience on building up a dashboard or scorecard. Personally I enjoy doing the project very much as it build up my confidence in using the software. This is a great subject that I will recommend to my juniors.

Happy learning
Chenyuan